About Archetype HR
Archetype HR uses an AI-powered platform to identify what motivates each employee and provide managers with real-time guidance on how to coach, provide feedback, and communicate more effectively. We help our customers increase motivation, productivity, retention, through more effective leaders.
Because engagement isn’t only about surveys. It’s about better leadership, every single day.
Our Purpose
We help organizations understand the motivators of their people, converting data into better conversations, stronger teams, and higher performance.
Our Vision
To be the leading partner in employee engagement by making insights simple and actionable.
Built by Experienced HR Leaders
Jori Chykerda
Co-Founder & CEO
Greg Hussey
Co-Founder & COO
Entrepreneur and CEO of Impact HR since 2017. HR consultant with 15+ years of experience in engagement, talent development, and organizational effectiveness.
Who we are
Archetype HR was built by people who have spent their careers working directly with leaders, teams, and organizations trying to solve one persistent challenge:
How do you actually engage people in a meaningful, lasting way?
Jori Chykerda (CEO) and Greg Hussey (COO) are HR professionals and consultants who have worked with organizations across industries, supporting everything from people strategy and leadership development to employee engagement and performance management.
The problem we uncovered
Organizations weren’t lacking data. They were lacking practical ways to act on it.
Organizations invest time and money into surveys and feedback tools, but when the results come in, managers are often left asking:
“What do I actually do with this?”
That gap between insight and action is where engagement breaks down. Archetype HR changes that! We wanted to create something that helps leaders understand what motivates each person, makes it easy to act on that insight in real time, and turns engagement from a one-time exercise into a daily practice.
Why it matters
When leaders understand what motivates their people and act on it:
- Teams communicate better
- Employees feel more engaged
- Performance improves
- Turnover decreases
Even small improvements in how leaders manage their teams can create significant business impact.
